How to get members to take a second class
A member taking two classes gets twice the experience every week, and you grow without finding a new family. How to make it easy.
Kane Foster, founder of Kanvas One and owner of Kanvas Academy in Newcastle
3 min read · Updated 19 October 2026
Every member who takes a second class gets twice as much experience every week, and you grow your income without having to find a new family. In business, offering an existing customer more like this is called an upsell.
Offering an existing member something more, like a second class, at the moment it would genuinely help them. It grows your income without having to find a new family.
All the business words ›Make other classes easy to find and join
Most of the time, the biggest thing is simply making your other classes visible and easy to join. Families can’t sign up for a class they don’t know about, or one that takes a form and an email to join. Show the full timetable where parents already look, and let them add a class in a tap.
Let members try another class free
Now and then, open free trials of other classes to your existing members. They can see if it’s a good fit, with no risk. If they love it, offer them the chance to carry on there and then, and get twice as much every week.
A second class, without the hard sell
- 1One class a week
- 2A free try of another
- 3They love it
- 2×the experience every week
A free try of another class is the easiest second class you’ll ever sell.
A quick checklist
- Show your whole timetable where parents already look.
- Let members add a class in a tap.
- Open free trials of other classes to members now and then.
- After a member’s free try, offer to sign them up there and then.
Questions
How do I get members to do more than one class?
Make your other classes easy to see and join, and now and then let members try another class free. If they love it, offer to sign them up straight away.