Trials that never turn up.
You hold a space, the coach plans for them, and nobody comes. No reminder, no follow-up.
For every kind of kids’ club: football, dance, gymnastics, martial arts and more
Full classes, every term. We bring the trials.
Your website, parent app, trial bookings, memberships and ads, built and run for you by a team that runs a kids’ club too.
3 months of ads included. Worth £300.
Monday
6:02
Ad live · Street dance, 4–74 spaces left, shown to parents nearby
Free trial booked · Mia, 6Street dance · Mon 6:15pm
Reminder sent“See you at 6:15!” by text and email
Membership started£50 a month, paid automatically
Wednesday cheer is fullAds paused for that class
An example week. Names are made up.
OUR OWN ACADEMY · FIRST 4 WEEKS OF ADS
£145
spent on ads
24
trial bookings
8
new members
£4,620
a year in new fees
A North East dance and cheer academy running on One, 21 September to 17 October 2026. Eight new members, some after a trial and some joining straight from an ad: 7 at £50 a month and a second child at the 30% family rate is £4,620 a year, from £145 of ads. Three more trials were still booked in. Every club is different: what ads bring depends on your type of club and your local area, so these are our numbers, not a promise of yours.
We understand. We run one too.
Chasing who’s paid.
Cash, bank transfers and “I’ll pay next week”. Hours every month working out who owes what.
Messages at 10pm.
“What time is it?” “Is there space?” The same questions, every night, on your phone.
Half-empty classes.
Some classes are full, others aren’t. Every empty space is hall hire you’re already paying for.
Tell us which classes need filling, and we’ll show you how we’d fill them.
Book a 10-minute demoParents are looking for a club like yours. Most can’t find it.
When a parent searches for a kids’ club near them, or asks AI which one is best, a few clubs come up. The rest might as well not exist. Getting you into those few is what we do.
Searched on Google SEO
First on Google, and on the map
When a parent types “kids football club near me”, most clubs don’t show up, or sit on page two behind a club half as good. We get you on the map and near the top, with your reviews and a free trial button.
Asked AI AEO
The club AI recommends
More parents now ask ChatGPT or Google’s AI which club is best. It only names clubs it understands, and most clubs’ websites don’t tell it enough. We make sure it knows yours: your classes, ages, times, area and reviews.
Seen on social media Ads
In front of parents who aren’t looking yet
Most families don’t go searching until they see something. Your Facebook and Instagram ads reach local parents for the classes with spaces, and trials book straight into your app. Your first 3 months of ads are on us.
Booking apps
Run the members you’ve already got.
One
Runs them too, then brings you new ones.
Your website, your own branded app, getting found on Google and AI, and your ads, all in the £250 a month. New families find you every month, and you run them all in one place. Your first 3 months of ads are on us, worth £300. Then look at what they brought in and choose: keep reinvesting in ads on your own budget, paid straight to , or pause them and keep everything else. No one honest can promise a number one spot, so we don’t: we do the work every month and show you what came in.
Want to see how we’d do this for your club?Message me. I’ll show you round our own club’s app and website, and how we’d get your club found. Free, and ask anything you like.
Ask me anything
From an ad to a member. Run for you.
Every step a new family takes, handled, so you can get on with coaching.
STEP 1
Ads find local parents
We write, build and run your Facebook and Instagram ads, shown to parents near you, for the classes that have spaces.
Ad liveCheer, ages 8+
STEP 2
They book a free trial
On your own site, in about a minute. Consent and medical details are collected as they book.
Trial bookedWed 6:15pm
STEP 3
Reminders, so they turn up
Texts and emails before the trial, then a follow-up afterwards with the link to join.
Reminder sentBy text and email
STEP 4
They join and pay monthly
Memberships, sibling discounts and monthly payments, taken automatically. No chasing.
Member£50 a month
STEP 5
Then they bring a friend
Each new member can invite a friend free for their first month, from their app. Or run your own scheme, and we build it in.
Friend bookedThrough a referral
Ads that stop when you’re full.
We only advertise classes with spaces, and pause them the moment one fills. You never pay to find families you can’t take.
Opening a new class? Turn the ads back on and fill it from day one.
Street dance · 4–7Monday 6:15pm
4 spacesAds onFootball · 8+Tuesday 5:30pm
6 spacesAds onCheer · 8+Wednesday 6:15pm
FullAds offGymnastics · 4–7Saturday 10:00am
2 spacesAds onEverything a club needs. In one place.
Your website
Built around your classes, timetable and coaches.
A parent app
Bookings, passes, messages and payments, on their phone.
Free trial booking
Pick a class and a date in a minute. No card needed.
Memberships and payments
Monthly and automatic, with sibling discounts built in.
Reminders and follow-ups
Texts and emails sent for you, before and after every trial.
Ads, run for you
Written, built, run and reported on, for the classes with spaces.
Registers and check-in
A tap at the door, on the coach’s phone.
Consent and medical forms
Collected at booking, kept with the member, ready for the coach.
Events and show tickets
Sold online and kept on parents’ phones.
Have a look round your app, freeA preview on your own phone, with a made-up club: bookings, payments, registers and messages. Message me and I’ll set you up, and ask anything while you’re there.
Look round your app
Is your software missing something?Tell me what it can’t do. I’ll check if we can, free, and give you a straight answer. If we can’t yet, I’ll tell you if I can build it.
Ask if we can do it
You coach. We do the rest.
What you do
- Coach your classes
- Tell us your timetable, prices and spaces
- Welcome the trials that turn up
- Tell us when a class is full, or about to open
What we do
- Build your website and parent app
- Move your members and classes across
- Run your ads, for the classes with spaces
- Send every reminder and follow-up
- Take the payments, every month
- Send you a monthly report: trials, members, spend
What are your empty spaces worth?
£
£12,000
a year in spaces you’re not filling
5 new members covers the £250
One price. Ads included to start.
£250 a month
Everything on this page, built and run for you.
Your first 3 months of ads included. Worth £300.
After 3 months, you choose
Keep growing
Ads on your budget
Set a monthly budget, paid straight to , and we keep running your ads as part of One: pausing the ones that tire, refreshing the , and testing new ads every month. Pause whenever you like.
Or
No more ads
Stop the ads and keep everything else for the same £250, including getting found on Google and AI search ( and ). Turn them back on any time.
Full? We pause the ads, and you just pay the £250.
Our promise: 10 trials in your first 3 months of ads, or your next 3 months free. We build it first, then your first 3 months of ads are on us, and you can cancel any time.
Book a 10-minute demoWhat it would cost separately.
An agency to run your ads£300–£1,000+ a month
A new website£1,000–£3,000 up front
Booking and membership software£35–£150 a month
Text and email follow-ups£20–£80 a month
A branded app for parentsRarely an option
One does all of it for you£250 a month
Typical UK prices, October 2026.
Already on booking software? Here’s the difference.
Typical kids’ club booking softwareOne
Booking apps run the members you’ve already got. One runs them too, then brings you new ones.
Both do the basics: memberships by card, failed payments retried, registers, medical notes, sibling discounts, waiting lists and online trial booking.
Your appA single shared app, used by every clubYour own app, with your name and logo, for parents and coaches
Your websiteA booking page on their web address. A website costs extraYour website on your own web address, built around your timetable
Showing up on GoogleUp to youWorked on every month to get you on the map and near the top of local searches (SEO)
Recommended by AIUp to youYour site written so ChatGPT and Google’s AI understand your club and can recommend it (AEO)
New membersA tracking code and a directory listingAds run for you, 3 months on us, with the 10-Trial Promise
Selling extrasClasses, terms and campsPlus uniform, kit, show tickets and event fees, in the same app
Talking to parentsEmail, with texts charged one by onePush notifications, live chat and a community feed, free; plus £5 of texts and calls a month
Something missing?Work their way, or waitTell me what your club needs and I’ll do my best to build it, at no extra cost
What’s includedThe software. A website, Google and ads are up to you, and extraWebsite, branded app, Google and AI, and ads, all in £250 a month. First 3 months of ads on us
From the public pricing and features of the booking software most UK kids’ clubs use, October 2026.
Not sure it does something you need? Ask if we can do it. Free. If we can’t yet, I’ll do my best to build it.
Built in a real club. Used every week.
One started in our own dance and cheer academy in the North East. Every part of it, from the first ad to the monthly payment, runs our classes every week. We know trial week, show season and the September rush, because we live them too.
Questions.
Who pays for the ads?
For your first 3 months of ads, we do, up to £100 a month: a free test of what ads can do for your club. They start once your website and app are both live, so the ads land on something that works. After that, it’s your choice. Keep them going on your own budget, paid straight to from your own , and we keep running them for you as part of One. Or turn them off and keep everything else for the same £250. We never take a cut of what your members pay.
Will parents find us on Google and AI search?
That’s part of One. Your site is built so Google and AI search, like ChatGPT and Google’s AI answers, understand your classes, ages, times and area: a page for each class, your kept up to date, reviews asked for after every trial, and clear answers to the questions parents ask. This is called and , and it’s done for you. Our own academy gets trial bookings from Google and AI search, not just ads. No one honest can promise a ranking, so we don’t.
Why don’t we show up on Google or AI already?
Usually because nothing tells them enough about you: a website that doesn’t spell out your classes, ages, times and area, a Google profile that’s half filled in, and too few recent reviews. Google and AI recommend the clubs they understand and trust, and most clubs never get that far. We fix all of it and keep it up to date every month, as part of the £250.
What if our classes are full?
We pause the ads for full classes, so you never pay to find families you can’t take. You just pay the £250 for the system, and we turn the ads back on when you have room.
We already use booking software. Can we switch?
Yes, and between terms is the easiest time. We move your members, memberships and timetable across for you, and your parents get one message with the link to your new app.
Is there a contract?
No. It’s monthly, and you can cancel any time from your account.
What kind of clubs is it for?
Kids’ activity clubs that run weekly classes and memberships: dance, cheer, gymnastics, martial arts, swimming, drama, football and multi-sport.
Who owns our members and data?
You do. Your members, your payments and your ad account are yours, and they go with you if you ever leave.
Still got a question? Message Kane. You’ll get a straight answer.
See it running in a real club. 10 minutes.
We’ll show you the app, the trial bookings and the ads, working on our own academy. No hard sell.
- The parent side: booking a trial and joining
- Your side: registers, payments and messages
- How we’d run the ads for your classes
Thanks, that’s with us.
We’ll be in touch shortly to find a time that suits you.