How to make more money from your club without adding classes
Classes full and no more evenings to give? Five ways to earn more from the club you already have: pricing, showcases, workshops, uniform and parties.
Kane Foster, founder of Kanvas One and owner of Kanvas Academy in Newcastle
5 min read · Updated 19 October 2026
At some point you run out of room. The classes are full, the hall is booked and there are no more evenings to give. That’s a great problem to have, and it doesn’t mean your income has to stop growing.
Extras raise your revenue. Because the hall, the coaches and the families are already there, most of what they bring in is profit.
All the money coming in, before any costs come off. Not the same as profit: a club with high revenue and high costs can still struggle.
All the business words ›1. If you’re full, look at your price
A waiting list is the clearest sign you’re charging too little. When demand is bigger than your spaces, a fair rise won’t empty your classes. It just means each space earns what it’s worth. We went from £16 to £50 a month over the years and filled up as we went. Here’s how to work out your price.
2. Put on extra showcases
Families love watching their children perform, and grandparents, aunts and friends will come too. A showcase sells tickets, gives every child something to work towards, and helps keep members for longer. If one show a year sells out, try one a term.
3. Run pop-up workshops with guest instructors
Bring in an outside instructor for a one-off workshop: a new style, a special skill, someone well known in your world. Charge a separate fee, and agree either a set fee or a split with the instructor.
Open them to non-members too. A workshop is an easy first step for families who aren’t ready for a weekly class, and some of them will book a trial afterwards.
4. Release new uniform each term
A new hoodie, T-shirt or bag each term gives families something to look forward to, and children love matching their friends. Take pre-orders before you order the stock, so you only buy what’s already sold. Hand it out at class.
5. Host parties
Weekend birthday parties run by your coaches, in your hall, are popular with members. Every guest is a local child of the right age, and their parents get to see what your club is like. A party can be your best trial.
Every extra you offer should either earn money, bring in new families, or give members a reason to stay. The best ones do all three.
Make buying easy
Whatever you add, it only earns if it’s easy to pay for. Paper slips and cash in envelopes get lost. Selling tickets, workshops and kit in the same place parents already pay their fees, by card in a couple of taps, makes a big difference.
A quick checklist
- Got a waiting list? Review your price.
- Add a showcase, and sell tickets.
- Bring in a guest instructor for a pop-up workshop.
- Release new uniform each term, on pre-order.
- Offer birthday parties at weekends.
Questions
How can a kids’ club make more money?
If your classes are full, review your price first. Then add extras: showcases with tickets, pop-up workshops with guest instructors, new uniform each term and weekend birthday parties.
Should workshops be open to non-members?
Yes, it often works well. A one-off workshop is an easy first step for a family who isn’t ready for a weekly class, and some will book a free trial afterwards.