How to get your kids’ club found on Google and ChatGPT

A parent wants a dance class for their five year old. A few years ago they’d have asked other parents at the school gate. Now plenty of them type “dance classes for 5 year olds near me” into Google, or ask ChatGPT to recommend one.

Whoever shows up in that answer gets the booking. And unlike ads, it costs nothing each time.

Our numbers

Our own club, 21 September to 18 October 2026, from where each booking came from.

Nearly one in four of our trial bookings came from search, with no ad behind it. Two came from families who asked ChatGPT.

Where our 29 trial bookings came from

Facebook and Instagram ads8

Google search5

Came straight to our website5

ChatGPT2

Facebook and Instagram posts2

Our app2

Not recorded5

Our own club, 21 September to 18 October 2026. Search is highlighted.

How Google and AI search decide

Google and AI tools like ChatGPT are trying to answer one question: which club is the best answer for this parent? They work it out from what they can read about you online. If they can’t find clear answers, they recommend someone else.

That means everything below is about making it easy for them to understand who you are, what you run, for which ages, where and when.

1. A page for every class

One page that says “we run classes for all ages” doesn’t answer anyone’s question. A page for each class does: Street Dance for ages 5 to 7, Tuesdays 5:30pm, in Gosforth.

Write out the ages, days, times, price and area in plain words, as text rather than inside an image, so search engines can read it.

2. Set up your Google Business Profile

It’s free, and it’s what puts you on the map when someone searches near you. Add your classes, opening hours, photos and a link to book a trial. Keep it up to date, especially over holidays.

3. Ask for Google reviews at the right moment

Reviews are one of the strongest signals for local search, and AI answers read them too. The best moment to ask is just after a great trial or a show, when the family is happiest. Ask every time, not now and then.

4. Answer the questions parents ask

Parents ask the same things: what should my child wear, is there parking, can I watch, what if they’re shy, how much is it? Put the answers on your website in plain language. AI search loves a clear answer to a real question.

5. Use the same details everywhere

Your club name, address and phone number should match exactly on your website, Google profile, Facebook page and any local listings. Mismatches make it harder for search engines to be sure you’re the same club.

6. Get mentioned locally

Local news, school newsletters, community pages and “things to do with kids” lists all help. Every mention is another place that says you exist and where you are.

7. Make it fast and easy to book

Being found is only half of it. If the page is slow on a phone, or the parent can’t see how to book a trial, they go back and try the next club. A clear “book a free trial” button on every class page turns searches into bookings.

Check how you look

Try it yourself. Search Google for your type of class near you, and ask ChatGPT “what’s a good kids’ dance class in [your area]?”. If you don’t appear, or the details are wrong, work through the list above.

A quick checklist

1. A page for each class with ages, days, times, price and area.
2. A Google Business Profile, kept up to date.
3. A review asked for after every great trial.
4. Plain answers to the questions parents ask.
5. The same name, address and phone number everywhere.
6. A free trial button on every class page.

Questions